A key player in Geneva, Benoit de Gorski is both a professional and an artist at heart. A self-taught creator, he became involved in designing unique, original jewellery centred on coloured stones, diamonds or intaglios and pieces from Greco-Roman antiquity.
In the field of watchmaking, Benoit de Gorski has displayed his avant-garde vision and intuition by contributing to the launch of prestigious brands such as Hublot and Bédat & Co. He opened his first boutique in the iconic Rue du Rhône in 1980.
The interior decor of his boutiques is an open invitation to enter. The Rue du Rhône is a veritable museum, where creations by contemporary visual artists rub shoulders with thousand year-old antiques. Within this precious setting, Benoit de Gorski enjoys meeting his clients personally. His motto is indeed “Luxury is personalisation”.