At Jaquet Droz, mechanics are the promise that enables one to appreciate the time through a blend of poetry and aesthetic elegance – an approach inherited from the visionary genius of its founder, Pierre Jaquet-Droz. Considered to be one of the greatest creative 18th century artisans whose automats marked history, the company celebrated its 275th birthday in 2013. An innovative spirit coupled with a desire to perpetuate the skill of its founder continues to drive the craftsmen in the Manufacture. This dedication results in mechanical watches imbued a unique character, whose clean lines and perfect classicism position Jaquet Droz in the realm of timeless treasures. Inaugurated at the end of last year on the prestigious Rue du Rhône, the new Jaquet Droz boutique pays homage to this universe with its incredible ability to elicit wonderment and exercise a powerful attraction.
Located just a few meters away from the Breguet and Blancpain boutiques, this intimate space is an open invitation to immerse oneself in the history of the watchmaker through its current creations. Creations such as the emblematic Grand Seconde, revisited this year with a Quantième email ivoire version, as well as the Lady 8 with its feminine curves, will be appropriately showcased in this wonderful setting.
The range will naturally include such new releases, along with other significant models by the brand – all waiting to be discovered in this streamlined designer space which perfectly marries black, gray and silver tones to create a warm, welcoming atmosphere.